Marketing: Jobs, skills and real steps to get hired

Want a marketing job but not sure where to start? This tag gathers practical guides, real job hunt tips, and clear steps you can use today. Whether you want in-house, agency, startup, or freelance work, you’ll find actionable advice here — no fluff, just things that work.

Skills hiring managers want

Focus on three concrete areas: analytics, content, and platforms. Learn Google Analytics or a basic analytics tool so you can show results. Build content skills — writing headlines, short ad copy, and simple content calendars. Finally, pick two platforms (Facebook/Meta ads, Google Ads, LinkedIn, or Instagram) and get comfortable running small campaigns. Employers prefer a familiar toolkit over vague claims.

Soft skills matter. Be concise in reports, show you can run A/B tests, and present clear takeaways. Add one measurable achievement to your CV: for example, "Raised leads by 30% in 3 months with a $500 ad test." Numbers beat adjectives.

Where to find roles and freelance gigs

Start with platforms that match the role. Use LinkedIn and niche marketing groups for full-time roles. For startups, check AngelList and local startup job boards. For freelance work, try Upwork, Fiverr, and specialized marketing marketplaces. Don’t ignore company career pages — smaller brands often post there first.

Apply differently: tailor the first two lines of your message to the company’s product and one quick idea you’d test. That grabs attention more than a generic cover letter. If you’re new, offer a short paid trial or a small project that proves your skills.

Remote roles are common in marketing. To win them, show you can communicate clearly and manage time. Share examples of async work — scheduled reports, documented processes, and recorded walkthroughs. These show you’re remote-ready.

Networking still works. Join marketing meetups, comment on product and company posts, and share short case studies on LinkedIn. A clear, public example of a win gets more replies than a long resume.

Interview prep: bring a mini plan. For a growth role, present a 30-60-90 day plan with quick wins and KPI ideas. For content roles, bring a short content calendar and two sample posts tailored to the brand. Be ready to explain metrics and trade-offs.

Not sure about pay or market fit? Use job listings to set expectations. Entry-level roles vary a lot by city and company. Remote and freelance work can pay well if you specialize — for example, conversion rate optimization, paid ads, or email automation.

Browse the posts under this tag for role-specific how-tos, platform tutorials, and case studies from real job hunts. Read the practical pieces, try one small project, and update your profile after you ship results. Small wins build a stronger portfolio faster than random courses.

Ready to explore? Scroll the articles below for job guides, platform tips, and real examples you can copy and use.